The human side of business
I can’t tell. Is the entire universe enamored with, or terrified of, millennials? Without question, they have emerged as the demographic most often mentioned in an initial phone call with a prospective client, and the last thing raised during a marketing meeting. It usually goes something like: “Make sure millennials will like it,” or “Let me run it by my…
Trymbakeshwar, India
The bucket shower = a product worth iteration.
I recently read about new bar concept in Los Angeles. To be more specific, the concept was “a bar within a bar” – surely a watering hole for the coolest of the cool. This is an idea curated for those among us who can no longer be bothered with a cool standalone bar, cool hotel lobby bar or even a…
Does it matter? Is having a sense of familiarity or good vibe with a new colleague / client / customer a predictor of whether it will be a match made in (professional) heaven? We know working with people who finish our sentences, think we’re hilarious / brilliant / talented feels invigorating, at least at the outset of a working relationship….
On a recent call with the global marketing director of a major fitness brand – someone responsible for managing messaging across all channels – she paused to ask me a more philosophical question: “What do you think the secret to creating compelling content is? These days, everyone seems to be in the ‘game.’ ” It’s true, and admittedly, something that…
Remember the days of playgrounds, spiral notebooks and late bells, when a good day at school was feeling part of the group, and a terrible day was feeling like a third wheel, like everyone was “in” – except you? Not much has changed. I was part of getting an idea off the ground not too long ago, and had to…
Having just blogged about collaboration, the time felt right to look at the flip side of that coin, a no-man’s land I call dilution. This is when something is made weaker in direct relationship to the amount of collaboration and input. This could also be called, too-much-of-a-good-thing-becomes-a-no-thing. When work product is presented to clients / co-workers / partners who are…
