be part of the conversation
If you want to know more about someone, participate in a naming exercise. You’ll learn a lot, and fast. Whereas in many other business interactions it is hard to decode individual and organizational motivation, the process of naming a company, product or brand is an easy tell about the stakeholders. One of my primary jobs is to name things. In…
On a recent call with the global marketing director of a major fitness brand – someone responsible for managing messaging across all channels – she paused to ask me a more philosophical question: “What do you think the secret to creating compelling content is? These days, everyone seems to be in the ‘game.’ ” It’s true, and admittedly, something that…
I’m (so) not enough. Why aren’t I achieving more? Maybe I’m lazy. Or… just not as smart / good / connected. What the WHAT is this lovely (hideous) and supportive (diminishing) self-talk? Oh, it’s mine, actually. I found myself thinking this as I read through a WSJ profile on the founder of one of the biggest ecommerce / fashion platforms…
This is a story about the (surprising) gestures of others, and their lasting impact. When I first got out of college, I worked at CNN, as the assistant to a very visible VP. While he was away at a European bureau, my (new) used car caught fire while I was driving it, melting the gasket. I was new to Atlanta,…
Isn’t it refreshing (I’d even say exciting) to go into a business / restaurant / office where they care about the details? Where a potted plant sits in ceramic instead of plastic? Where the floor of a fitness studio gets swept or mopped between workouts? Where the dentist gives you rose tinted glasses to ward off glare? Where meeting rooms…
I haven’t noticed Marriott in years. When I think of that hotel chain, my brain goes to airports, insurance conferences and big plastic name tags. And they’re good at those things. But this ad, which is now running globally, disrupted that status quo for me. The industry analysis on this campaign has been to emphasize the company’s investment in employees…
