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The human side of business

Small Business

The Whole ‘Have It All’ Thing. 

May 26, 2015 · By Amy Swift Crosby

We all know the old conversation – the “how to have it all” question. It’s been at every women’s conference for the past 30 years. Of course it reinvents itself all the time with new books about happiness or leaning in, but the conversation among women has long surpassed how to “have it all”. Mostly because “all” needs to be redefined. Now, it’s much more about how can I make what I have, matter the most. To do this we ask the everyday questions; how can work be interesting, efficient, impactful- – forward-moving? How do I spend time with my child in the most stimulating, meaningful, and truthful way? How do I not just pass my partner in the hallway or ask him to pass the salt. How do I wake-up to what’s right there — to what IS in my universe? How can driving to soccer practice, a phone call with a client, a playdate, a meeting that may feel just a little too far away, feel amazingly GOOD? How to find presence in the quotidian? How to find the awe?

There’s science on this, which is kind of a relief because I think we’d all like some reassurance that “all” is whatever you have right now. And if whatever you have right now is everything, then how do you touch, feel, taste and absorb all of your everything?

 So thrilled to host author and filmmaker Betsy Chasse in LA June 1st! #theresabetterway.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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