It’s often said that it’s “not what you know but who you know.” Within ten minutes of being around Smarty People’s Amy Swift you completely why people say just that. Amy’s events in Los Angeles and beyond have brought in some of the most successful high profile women entrepreneurs in the country to teach, learn and network. She was a force behind the events hosted by the high profile organization Ladies Who Launch and has since become one of L.A.’s preeminent business social butterflies. One minute you’ll see her at a private party at Arianna Huffington’s house, the next she’s rubbing elbows with female business visionaries like Candace Nelson, founder of Sprinkles Cupcakes.
Power Girls know who to know — and are the people to know — in business.
Headed up by Swift, Smarty is based on success from three essential elements for women: solid foundation/solid practices, support and collaboration from community, and ongoing education and opportunity for expansion. It comes in the form of highly chic, low-key but high impact events networking some of the most recognized and accomplished women in business. I’ve attended one of Smarty’s events and was a panelist under her charge while she was with Ladies Who Launch. Amy packs the kind of cool sensibility and no-nonsense logic. As a moderator, she asks the questions everybody wants to know and engages the audience every step of the way. It’s not a surprise that she’s one of the most successful connecters in women’s business.
This week, fellow entrepreneur and New Power Girls co-creator Meghan Cleary and I sat down with the networking expert to find out her three top tips for meeting people and making contacts in business. Shot at the gorgeous Oceana hotel in Santa Monica, CA (with gifts from Alltop.com, Bliss, Cosabella, Sortingwithstyle.com and John Kelly chocolates), we asked the big question: How she does it.