This is a story – hang in there for the reason I’m sharing it.
SO. I bought the most fantastic product a few months ago – and I have no idea what it is or what it’s designed to do. I found the Miracle II Neutralizer Gel at a local juice presser that also sells kale salad, raw cacao, cashew-madagascar vanilla-date balls — you know, that kind of awesomeness. I asked the owner of the store what this “gel” was on the shelf – as it was new – and she didn’t quite know either. She said something about being a combination of a soap and a moisturizer, but it was obvious that even she (the one who ordered it) was unclear. “But it’s great,” she said. “I use it everywhere.” Hmmm.
Now, she bought it from a supplier who sold her other high quality stuff – sooooo (trust factor) she bought it. Now, I was buying it from a “supplier” who sold other things I loved. So, for $14.99, I took home a bottle of some kind of (trusted but amorphous) magic. This isn’t the point but it does in fact work – I use it on the kids – it works great on cuts and broken skin, and it was truly a miracleon a dry skin rash I had a couple days ago. But if you look at the bottle – what – the – HECK – is it? Soap? Natural antibiotic? Total body mineralization? Even the website doesn’t spell it out!
So here you have a perfect example of a product – which I have now recommended to a ton of people (and now you) – that has no obvious purpose, who’s language and design ispretty grass roots (to be kind), with a back label that is not only confusing but says “Rejoice! Miracle II is a spiritual revealed formulated product.” If you know what thatmeans let me know. Makes you wonder – if this product can make it, can’t mine? Can’t yours?
The point is – we will buy A LOT when we trust the source, and the sources we trust have one thing in common: they serve a higher purpose, and the sale – or transaction – is secondary. You may think “I am my own salesperson so I’m set.” Are you sure? Are thereassistants or vendors or partners who reach out on your behalf? It doesn’t just apply to literal “distributors.” Whomever represents you is selling for you – even the volunteer at the desk. You have a lot of control over this if you’re the ONLY source, but if you aren’t – and rely on others to speak on behalf of products or services – make sure they have LOVE and TRUST factor. Your numbers are as good as their (even potential) fan base.