I was listening to comedian Marc Maron’s podcast this morning – he was interviewing a writer for shows like Community, Parks and Rec, Sarah Silverman….a successful guy. There was an exchange about “credit” for having written various episodes of shows, and the writer said, “I hate when a writer emails everyone and says watch XYZ tonight – I wrote it!”
Marc asked “why?” He said, “because a bunch of peoplewrite it – even though you may have started it or finished it or done most of it, no one doesanything alone” (I’m quoting verbatim.) It made me laugh because that’s all of us – no matter our businesses, if we’re doing it right. For instance as a writer and strategist, I have an unofficial partner with whom I collaborate with regularly, and she just makes EVERYTHING I write so much better. She’s amazing. Together we rock. Same with SMARTY. We can have all the amazing presenters in the world and I can run the room in an engaging way – but without the execution of abeautiful, technically competent, well-organized event (thank you Diana and her team of volunteers!), and a customer service/Membership director who makes everything easy peasy (thank you Elena!)it wouldn’t be worth doing. In fact it might even be pretty tepid – instead of making you happy you’d chosen to come, we’d irritate you and make you resentful of us. That’s the power of small business—these are intimate interactions with customers and clients – are we building the bank or taking money out?
Look at your team. Are they anactive part of making you look outstanding or are they another thing to manage so you just don’t go out of business? Obviously you want people who are not only awake at the wheel but who can see the forecast, get the umbrella’s out or bring the sunscreen.