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SMARTY.

The human side of business

Big Life

Reins.

June 5, 2017 · By Amy Swift Crosby

@jenniferromans

If you haven’t moved in a while, it might be time.

A friend of mine, one of the most capable, talented, effective entrepreneurs I know, recently handed over his daily meal prep to a nutritionist. Twice a week, perfectly portioned, custom-created breakfasts, lunches and dinners are delivered to his apartment. Why? So that he doesn’t have to plan/chop/decide what to eat, or how much. Why else? To lose weight.

But here’s the twist: he’s a chef.

How often do we abdicate control over something we’re really good at, to someone else who (deep breath) might actually know better? Usually, it is only when we find ourselves powerless to make the changes we know, deep down, are imperative; When we see that what we do that works so well for others, doesn’t produce the same results for our own practices/habits/ambitions.

It’s hard…
…to be a relationships expert who needs a dating coach.
…to be a CEO in need of outside management and leadership counsel.
…to be chef who helps clients combine food for optimal health, hire someone to do this very same thing, for him.

When owners or founders lose (or forget) their ability to say, “maybe I don’t know best,” they silo themselves and prevent others with the right perspective and appropriate training, to do right by the business. But what if real strength and leadership means knowing how (and when) to ask for help? Not at delegating to those who fulfill deficits – that’s easier – but in areas where progress is slow despite your own experience and wisdom?

What I tell myself is that support – even when it may seem duplicative and in my own lane – doesn’t mean completely letting go of the reins. Experience has shown, though, that there’s some real benefit, and maybe even relief, in loosening them…trusting another source…when I’ve been standing in one spot for too long.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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