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The human side of business

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Professionals

October 14, 2015 · By Amy Swift Crosby

IMG_6217I was recently tasked with interviewing Drew and Jonathan Scott – of HGTV’s Property Brothers fame – at a World Market store opening. I’ve probably interviewed in the hundreds of people at this point – whether for SMARTY panels or profiles in magazines – and there is one thing that continually distinguishes people. It’s professionalism. These brothers could have shown up to a suburban mall, in the middle of kind-of-nowhere – and phoned it all in. Sure there were hundreds of fans waiting in line to see them, and media crews everywhere, but let’s be real – it’s a job for them, on a Sunday, when they could be watching football or doing whatever they do on weekends.  Yet they brought their game. And they were on time. They were tight. They were funny. They were focused. They promoted the store perfectly. They gave soundbites. They joked with one another – even though those are probably reusable jokes – they brought it. They made my job so easy I barely felt like I worked. But that’s what professionalism is. It’s not only showing up on time with your hair brushed and a copy of the agenda, it’s knowing what you need to deliver in order for people to be happy. Some people get that and some people don’t. It doesn’t matter how small the client or how small the job. It all matters. Yes it matters to your client or fans or audience, who might actually tell you if you suck (or they might not which could be even worse), but it matters mostly because the more you do everything with your everything, the better that everything gets. It’s habitual.

Let’s not ever get in the habit of a B game. It’s not sexy, it’s not where legacy and impact live, and when given the choice, wouldn’t you rather know yourself – like that?

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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