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SMARTY.

The human side of business

Small Business

Platforms.

June 7, 2016 · By Amy Swift Crosby

Yes, I realize these are heels, not platforms. #stillmakesthepoint

I probably can’t say anything new about social media that hasn’t been said. But here’s how I feel – as small business owners have a lot of questions about “the best platform.”

I look at them like this: When I read anything on Facebook, or post anything on Facebook, it feels like no matter what I say or what’s being said, it’s for sale. The UX encourages that, the ads, the un-beautiful design – it feels like FB is a way to raise your voice. It’s woefully inelegant, but very useful for some things. Instagram, on the other hand, feels more like a “by the way, this happened.” When I see posts or post myself, it feels like a snapshot of a thought – a moment in life – sometimes with words or hashtags, sometimes without – but I rarely see any shouting going on there. Twitter feels like talking at a Mets game. No matter how loud you might get, or clever, or funny, or cool, the game and the crowd are the real characters in that show. I see Twitter as a breaking news source – so for me using it sort of feels like whatever I’m saying should be as urgent as a Tweet from Anderson Cooper or as important as one from Malala. LinkedIn feels like a civil conversation that I should be more disciplined about attending but I have a full plate as it is so engagement there feels disingenuous.

All of this is to say – everyone has their “platform” – and the type of business you’re in is the main consideration. Beyond that, channels express voices, and while I personally have thousands more followers on Twitter than anywhere else, it’s not where my voice feels the truest, which is Instagram.

The takeaway – know where you shine. It’s all just a conversation happening in different interfaces. But we all want to be our best selves, so choose the face that brings out the best you.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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