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SMARTY.

The human side of business

Big Life

Over Everything.

May 17, 2016 · By Amy Swift Crosby

"Essentialism isn’t about getting more done in less time, it’s about getting only the right things done." From The Essentialist.

Over committed.
Over extended.
Over burdened.
Over invested.
Over stretched.
Over achieving.
Over done.
Over wrought.
Over selling.
Over reacting.
Over board.

These cycles can happen to the best of us. We get onto a freeway going the speed limit, and within weeks or months find ourselves on the Autobahn. 60MPH becomes 90MPH. Soon there’s no off ramp, because you’re so embedded in what you think you “have” to do, you forget where you’re even going. Soon, the hobbies and extras disappear from life – an hour of email on a Sunday turns into six. Work feels like it’s got you on a leash – you can bark or you can get pulled – but unhooking never crosses your mind. Whether we get addicted to feeling needed and necessary, or find ourselves drowned in “passion” projects that steel precious life real estate, or engage with clients who need more than they can pay for, there’s no good reason to feel busted at the seams. Correction – there is a good reason – and that reason is to see the ultimate failure in it, and to get your life back. It’s what Essentialist author Greg McKeown calls “protecting the asset.” That asset is you.

Yes, there’s so much to do.
Yes, you have so much potential!
Yes, they need you and want you and are likely better for having you.
But without you, there’s no to-do, potential, client, product, message…

This book came at the right time for me. If you find yourself over delivering, over and over, and sitting at your desk at some point feeling over it, it’s time to read this big little life saver.

I know, #Overkill. But truth.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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About

SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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