A great cookie should inspire the purchase of another one.
An awesome massage should inspire setting the next appointment.
A smart consultant should inspire buying multiple sessions.
But often – as great as we are, as happy as our clients may be – they don’t repurchase, renew, re-buy as much as we’d hoped. So what’s the problem? Where’s the hiccup? If we’re doing everything right and delivering the goods,why aren’t clients continuing to buy from us?
You didn’t do anything wrong – that’s usually not the problem.
But I’ll admit to you – I have this problem EXACTLY when it comes to certain aspects of running SMARTY. I’m not a salesy person. Sales always feel aggressive to me. I never want Members to endure a “sales pitch.” But as a result –we aren’t hard core enoughabout pursuing new Members. It’s lame and it’s solely my fault.
And I bet you have the same problem. But you know what –it’s not what you’re doing wrongthat poses the problem – it’s actually what you’re not DOINGat all. We need to identify our sales funnels, our sales cycles, our methods for continuing to be OF SERVICE to our clients and customers, even when they aren’t consuming/using our products. We need to understand how to sustain sales, not just aim for single transactions.