• Home
  • About
  • Subscribe
  • Community
  • Contact

SMARTY.

The human side of business

Big Life

Downsellers.

July 10, 2017 · By Amy Swift Crosby

It’s what you see; not who you are.

Most of us fall into one of two camps: Upsellers or Downsellers.

Upsellers are always going to give you the bright side – the pitch on why you should do x, y, or z. They are perceived by many as positive.

Downsellers, on the other hand, are always going to offer up both the strengths and weaknesses of doing that same x, y, or z. They may or may not be invested in enrolling you in the experience. Still, they – or shall I say we – are often perceived as being critical.

Our “spiritually” over-saturated culture has done much to create an unwritten code of positivity. An allegiance to being “positive” throughout every interaction has become ubiquitous. Upsellers are rewarded for their limitless positivity, while Downsellers are thought to be “downers.”

Clearly, it triggers something in me because as a life long Downseller, I think it’s disingenuous to put a positive spin on experiences or products simply to avoid being thought of as “negative.“ When did critical thinking translate to bad mojo?  I see it less as a view on someone’s disposition and more a difference in filters.

But here’s the problem.

A Downseller can’t unsee what she sees (I’ve tried.) I can walk into a freshly cleaned kitchen and see tomato sauce on a floorboard before I acknowledge the sparkling counters. It also means I can open a design presentation or read a headline and identify why it doesn’t (yet) work. I don’t particularly like the burden of the ‘gift’ at times, but an engaged and critical mind serves me well at work and adds a lens to how I see the world that creates value for my clients.

The reason Downsellers make great consultants is that they have a very high “negativity bias,” which in simple terms means, they see what’s missing naturally and quickly. Whether creatively, operationally, or managerially, this ability acts like X-Ray vision, and is precisely what allows them to improve what others may think is finished – unearthing blind spots that can be game-changing for a business.

Downsellers may appear to see the glass half empty, but the reality is, we just see the glass for what it is; clean, dirty, soap spots, lipstick rims. The thoughts presented by a Downseller may be harder to swallow, but in certain circumstances, could prove to be more potent.

But if I’m being really honest, we sometimes come off as continuously unsatisfied, with standards that can’t be met. And that’s not really useful, for any reason.

So…

A challenge to Downsellers: We need to use our powers for good, and position whatever feedback we have with a solution in mind. We can present our ‘truth’ with enthusiasm, support and genuine intention. And there is no harm in turning off the filter when it no longer serves the mission.

And to Upsellers: Please know that we do what we do because we care. We may have an opinion about everything, which admittedly gets tiring, but know that because of us, there is probably less mediocrity in the world. #yourewelcome

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Share

Share
Tweet
Email
Pin
Comment
Previous
Next

Comments Cancel reply

You must be logged in to post a comment.

Topics

  • Small Business
  • Big Life
  • Small Towns
  • Big Brands
  • Popular Posts
  • Uncategorized

About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

Subscribe

Get Social

  • Facebook
  • Instagram
  • Twitter

Archives

  • ►2020
    • ►April
      • Company.
    • ►March
      • Connected.
      • This.
      • Uncertainty.
    • ►February
      • Devotion.
    • ►January
      • TBH.
  • ►2019
    • ►October
      • Cadence.
    • ►July
      • Traps.
    • ►May
      • Plot.
    • ►March
      • Answers.
    • ►February
      • Regret.
    • ►January
      • New Year, New...?
  • ►2018
    • ►December
      • Magic.
    • ►October
      • Fearless.
    • ►September
      • Replication.
      • September.
    • ►June
      • Restoration.
      • Tenancy.
    • ►May
      • Narrow.
      • WOTO.
    • ►April
      • Rattled.
      • Lego.
    • ►March
      • CNN.
      • Just.
      • Unfollow.
    • ►February
      • Zerrissenheit.
      • Malls.
      • Eggshells.
      • Hold.
    • ►January
      • Demonstrate.
      • Brrr.
      • Stella.
      • Hello 2018.
  • ►2017
    • ►December
      • Resentment.
      • Dismissed.
      • Waiting.
    • ►November
      • Artificial Deadlines.
      • Regular.
      • Equal.
      • Knowing.
    • ►October
      • Frequent Finish Lines.
      • Copycats Part Deux.
      • Copycats.
      • Contact High.
      • Intentional Tension.
    • ►September
      • Fanship.
      • Clive.
      • Pause.
    • ►July
      • Millennialmania.
      • Colette.
      • Downsellers.
      • Hood Ornaments.
    • ►June
      • Singular.
      • Half Me.
      • Metaphor.
      • Reins.
    • ►May
      • Itches.
      • Blinders.
      • Free.
      • Chemistry.
      • Content.
    • ►April
      • Left Out.
      • Deference.
      • Triggers.
      • The Ask.
    • ►March
      • Room.
      • Generous.
      • Empathy.
      • Descriptions.
    • ►February
      • Teflon.
      • Code.
      • Force.
      • Moves.
    • ►January
      • Rope.
      • Recovery.
      • Out.
      • Belonging.
      • Small.
  • ►2016
    • ►December
      • Resolutions.
      • Work.
      • Idle.
      • Details.
    • ►November
      • Presentation.
      • Editors.
      • Crazy.
      • Tomorrow.
      • ROR.
    • ►October
      • Joy.
      • Words.
      • Machinery.
      • Face Time.
    • ►September
      • Marriott.
      • Bush.
      • Round and Round
      • Maiden Voyages
    • ►August
      • Destination: Procrastination.
      • Age
      • Inspired Conversations
      • The Ten Minutes.
      • Format
    • ►July
      • Attachments.
      • Who gets your best you.
      • Divided.
      • Performance.
    • ►June
      • For the Originators
      • Chief.
      • The Problem with Passion
      • Platforms.
    • ►May
      • Ordinary.
      • Kenny.
      • Over Everything.
      • See Me
      • Conditions
    • ►April
      • Solving Obvious.
      • Wisdom.
      • Happy Faces.
      • Mr.Sullivan
    • ►March
      • Spirit Animals.
      • The Ensemble Life.
      • Tinkering.
      • Badassery.
    • ►February
      • Adaptation.
      • We Hate It When Our Friends become Successful.
      • Alone in the Field.
      • Portraits.
    • ►January
      • The Process Is The Answer.
      • I Can't Believe Anyone Thinks This Still Works.
      • Rebel Rebel.
      • Commitments. The Fourth Kind.
  • ►2015
    • ►December
      • Unscripted
      • Novelty
      • No Pants.
    • ►November
      • Solve If With What.
      • Dualité.
      • Last Days
      • Whatchyou Sayin?
    • ►October
      • Wanna Get Busy (With Me)?
      • Professionals
    • ►September
      • Fluency
    • ►August
      • The Curse of Customization.
      • Is it that hard to…?
      • Misery.
    • ►July
      • Brave.
      • Blind Spots.
      • Bailing or Believing.
      • The Tension.
    • ►June
      • Nobody Likes The Squirrel.
      • I Just Don't Have Time For Friends.
      • Got A Handle?
    • ►May
      • Earned Wisdom
      • The Whole 'Have It All' Thing. 
      • The Dip vs. The Dive
      • The Power of Disengagement
    • ►March
      • It's good to be loved...
    • ►February
      • Apple – User (and Worker) Friendly
    • ►January
      • The Bird Theory

Search

Instagram

Instagram did not return a 200.

About

SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

Never Miss a Post

Follow Us

  • Facebook
  • Instagram
  • Twitter

Latest Posts

  • Company.
  • Connected.
  • This.
  • Uncertainty.
  • Devotion.

Copyright 2021 SMARTY.