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The human side of business

Big Life

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March 7, 2017 · By Amy Swift Crosby

India, 2017. Superlatives abound, but that’s different than knowing what happened or what it meant.

We (you, me) are obliged to tell stories in the name of commerce. We are all telling one – and it’s our job to do it, like it or not.

But as people, I’m not sure we have the same responsibility. Often times, when a profound or still-unfolding experience happens, it’s hard to put punctuation around it. It can feel so big – with aspects known, and others still unknown, that it’s hard to know how to answer:

“How are you?”
“How was the trip?”
“How was your year?”

These seem like innocuous questions. But often they force us to prematurely disclose at the cost of an invaluable plot line: that which is…

How am I (really)?
What do I ( really) think?
What does this (really) mean for me?

Which leads to…what to do?
A short answer feels untrue.
A long (more real one) might cost you the much-needed conversation you’re having internally, by assigning a story to something you don’t know yet.

Here’s the thing. We don’t owe marketing, messaging or status updates to the general public of our personal lives, and maintaining the vital membrane that holds genuine reflection together can take a conscious act of restraint.

Sometimes saying less – even if it’s not super true – is the right-est thing you can do. It may be your only hope in knowing what you really think.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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About

SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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