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SMARTY.

The human side of business

Big Life

Bush.

September 20, 2016 · By Amy Swift Crosby

Gratefully, not beating around any here.  Celebrating my teacher and friend Regena's new book. 

Fifteen years ago, ten years ago, five years ago…you couldn’t say this word much less print it on the cover of a respected publisher’s book cover. It was (and still is) verboten. It makes people uncomfortable, particularly women. But spend any time with Regena’s work, and all preconceptions about what it means or doesn’t mean will fall away.

But first, let’s talk pre-Pussy.

When Regena published her first book 15 years ago, I remember she went all over the morning shows, including The Today Show, and somehow (quite creatively) got around verbalizing her “hero product.” Can you imagine having to avoid the very word that anchors your professional message? The work you’ve studied and lectured on and delivered to thousands upon thousands of people across the world? Your science and teachings – censored? Asked to tip-toe around? It would be easy to blame everyone in the world for not moving your message forward.

Whether she was asked not to say it (by a producer) or chose not to say it (she wisely wanted to be invited back) –it wasn’t welcome. Alarms would have gone off. Cameramen would have fainted and executive producers would have spilled hot coffee on expensive suits. And she got that. But she didn’t get mad at that.

Regena, instead, took the long road. This is the art of restraint, of waiting, for just the right moment, of wrapping her hand around the control levers but patiently, lovingly, joyously pulling them within the environments and ecosystems where they could be digested, accepted and celebrated. When I think of Regena, through all these years, delivering hundreds of workshops, classes, talks, other books – it’s like watching her hair fly in the wind of slow, needed change, all the while quietly (and privately quite riotously) driving an entire culture forward. And despite the resistance, the shame, the push-back, and the fear – she never resorted to finger wagging or angry schoolings on why anyone/everyone was “wrong.”  This flavor of feminine doesn’t make anyone wrong.

Here, I give you, a woman who is going to blow your mind.

She will show you how to have it your way.
In your relationships.
Your sensuality.
Your business.
Your truth.

If you’re ready for that.
And it’s okay if you’re not.

But this is a party that for me started in New York City in 1999 – and isn’t stopping anytime soon. Grab the book now and get all kinds of generous bennies here.

It’s time to reclaim a few things.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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