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SMARTY.

The human side of business

Big Life

Badassery.

March 1, 2016 · By Amy Swift Crosby

Climbing Kilimanjaro (the hard route!)? Badass. Too bad I can't post my natural childbirth pictures #thebestkindofbadass. Photo credit Kurt Marcus.

When you feel like a badass, life is good. Typically you’ve nailed a project, done something heroic, completed a marathon, landed a gig – whatever. You know it when you feel it. But what if we could badassify our lives a little more? Here’s my rationale: the more you feel like the best version of yourself you can be, the more you exceed your own expectations, and the more you choose yourself when the world would have you another way. When you choose yourself, a positive domino effect ensues. In short, more good sh$t happens.

Here is what helps me channel that feeling on a day to day basis – whether I’ve done anything memorable, exceptional or newsworthy, or not:

1. Surround yourself with teams and people who make you feel like you’ve achieved something – just by being in their company. They don’t have to blow smoke up your….skirt…or do anything other than share air and space and even better, a shared passion or project with you. Just being with people you respect and admire – like a lot – brings out the badass in us.

2. Revisit moments from your life that made you feel limitless and amazing. You can see a couple of mine referenced in the photo. So many of us forget that we’ve blown our own minds!!! It’s worth a trip down memory lane to remember.

3. Disrupt your day to day conversation with people by telling them the good things you see in them. You can start off with, “You know what’s incredible about you?” and then SEE them in the way that only you see them, and tell them about it. “You give the clearest, most actionable feedback anyone could ever hope to get,” or, “You can take the most awkward moment and make it hilarious,” or, “you have the body of Jessica Alba, the intellect of Madeline Albright, the presence of Michelle Obama and the wit of Chelsea Handler.” (If you know anyone like that please introduce us.)

Here’s to being a badass, and not waiting for moments in the sun to feel it. #everydaybadass.
PS. Props to my old friend Jen Sincero who wrote a book on this subject titled, “You are a Badass.” Perhaps you’ve seen it at the airport as it is nowhewwwwge (another Jen-ism.)

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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