Let me ask you…do you get a little thrill when you see all the “likes” you get onFacebook for a particular photo or update? Do you feel kinda popular when dozens of people comment on your Instagram pics? Is there a certain satisfaction in getting reTweeted…ten times? How about a long RSVP list of people who are showing up to see you? Knowing that fans and followers are engaged and that they CARE feels great. And I like fanning and following too–to let my favorite business owners and personalities know I’m WATCHING and I LIKE them! This is key for entreprenuers – engagement.