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SMARTY.

The human side of business

Archives for June 2018

Big Life

Restoration.

June 12, 2018 · By Amy Swift Crosby

Sometimes I go to bed at night with a deep sense of reward. Finally, I think to no one but myself, a nice, long stretch of rest before I face all of the decisions, demands, and solutions to be required of me tomorrow.

But then… the next morning comes – about 5:15 am usually (thank you enthusiastic birds of New England) and I wake up thinking: Already? Seriously? Is it time to do this again?

For me, it’s not about dreading my day or resisting the phase of life or work I’m in. Of course, some weeks feel mentally heavier, while others more light/productive. Yet others create the sensation of bailing water out of a sinking boat. But this life… especially when you bite off a big chunk of it – whether creative, financial, managerial, analytical, intellectual, operational, emotional, parental – or any other role that shoulders the wellness or future of something or someone important, is demanding as fudge.

It’s so interesting to me to observe that as we grow in our vocations and are able to take on more risk or responsibility, we must also grow internal capacity to bear more uncertainty. But being metaphorically out of breath and in an almost constant state of whiplash… ain’t no way to live.

For me, this past month proved to be opaque. What I thought would happen, develop, grow, become real…showed up as something completely different…and with many a curveball. Because the reverse pattern seemed to repeat itself, I decided to start looking at things like the flow of a river; “where the water flows, so shall we go.” Corny, yes – but I needed it.

If the meeting seemed difficult to nail down, I released my need to have it.
If the person didn’t seem sure, I prepared to let them go.
If the idea didn’t resonate, I put it away for later.

Sometimes the world/ universe/ spirit/friends are throwing up roadblocks to steer you in a different direction or help you see an alternate route. I’m trying to watch for those now, instead of muscling through with an unyielding force. Which isn’t to say I’m not persistent and determined, but there’s something to be said for observing the flow. While you know clichés give me hives (but here goes), “meant to be” usually presents as the right time, place, words, opportunity – a sign of some kind, or ease, that reassures.

Exhaustion comes from thinking you have to deal with it all.

Restoration comes when you realize a lot of “dealing with it” may have nothing to do with you.

Big Life

Tenancy.

June 5, 2018 · By Amy Swift Crosby

Who’s taking up space? Are they paying rent, or squatting?

Forgive the self-focused angle this week – but it does the best job of explaining what you could easily apply to your own life if it resonates.

Sometimes (but not often enough) I have the forethought to take inventory of the “tenants” residing in my thoughts. These are threads of a conversation I might only be having with myself, that have become semi-permanent without my realizing it. Recognizing them is a contemplative exercise that requires some wherewithal and practice. Why? Because it requires a thought looking inside a thought, as they tend to camouflage themselves as “normal.” In reality, they’re depleting, diminishing and distracting. But I don’t tend to challenge them because I get slowly used to co-habitation.

I wouldn’t call them a belief system as much as a more contained grievance, regret or worry.

Having participated in my share of brand-related hospitality and real estate projects, I tend to think of it in exactly those terms.

A (good) real estate developer considers a property (like a mixed-use office campus or a retail lifestyle center) in a host of ways. The questions contemplated are often:

What is the optimal ecosystem? Will big, established brands balance smaller, riskier concepts and together will they create something authentic? Compelling? Is there a juicy anchor tenant paying a lion’s share of the rent, but who can attract complementary businesses?
Will the addition of one tenant turn off a series of others? And, at what cost?

As anyone who reads this blog knows, there’s not a lot of daylight between my musings and a (good) metaphor; I love them. But the reason I like this one is because life doesn’t always feel intentional in the way that decisions made by real estate professionals are. We’re “in” properties of our own making, yet not always of our own design.

So I’ve started to distinguish my literal tenants from my invisible but nevertheless vocal ones. Realizing there was a difference was a victory in and of itself.

There are the tenants that see the light of day – professional commitments, family time, hobbies, personal work, cultivating curiosity and interests – even common stressors around deadlines, finances, and relationships qualify. You could say that these are the tenants of our days. This stuff is obvious and makes for the ingredients for a full and meaningful life (managing this is its own mission.)

But there are other tenants that are unseen, that can’t be spotted on a schedule, but who, like a squatter, are uninvited occupants in our minds. They tend to be demanding, entitled, and perpetually unsatisfied. Some are old scripts. Others are punishing messages about what we haven’t yet started, completed, or might never get to, despite deep and sincere desires. Fleeting bouts of this can be expected; but when a stray idea sets up shop, a good property manager notices – and investigates.

We all want good tenants – which is to say inspired, benevolent streams of consciousness. But there’s a certain amount of rigor required to spot the sneaky ones taking up space, not just for days or weeks, but months…who have no storefront.

Some hidden occupants are great – like an idea percolating that hasn’t taken shape. But when they feel more like anxieties, chronic frustrations or mounting crises, they affect the whole “property” in ways seen and unseen.

I like to know who and what I’m hosting, so I can evict them if necessary. Giving them notice is a matter of seeing them, as a first step. They may not leave, and a resolution may not be clear to me, but they can’t be there without permission from the landlord (me), either.

Even when I can’t give them the boot entirely – because they’re thoughts, after all – the conversation often reveals something I need to see.

What to do with them depends on what they tell me.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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