The human side of business
I can’t tell. Is the entire universe enamored with, or terrified of, millennials? Without question, they have emerged as the demographic most often mentioned in an initial phone call with a prospective client, and the last thing raised during a marketing meeting. It usually goes something like: “Make sure millennials will like it,” or “Let me run it by my…
Courtesy, Colette.
Gallery/Bookstore/Runway/Water Bar. A key member of the Good Taste Committee retires.
Following a trip to Paris earlier this summer, I learned that one of my favorite reasons for going to this great city would be closing by year’s end. For as long as I can remember, the Parisian concept store Colette has been the retail embodiment of global style and experimental design – possibly even the birthplace of cool. On a…
Most of us fall into one of two camps: Upsellers or Downsellers. Upsellers are always going to give you the bright side – the pitch on why you should do x, y, or z. They are perceived by many as positive. Downsellers, on the other hand, are always going to offer up both the strengths and weaknesses of doing that…
For those of you who feel ambivalent about placing yourselves at the center of your brand’s marketing efforts, this commentary is for you. Years ago, as the creator of monthly SMARTY events, I was moderating panels of extraordinary women helming press-worthy businesses. This visibility placed me on the receiving end of some considerable attention and unexpected brand opportunities. While it…
