What’s the difference between being smart and being wise?
Smart: Crunching the numbers on a loan / Re-Fi / vacation / new car to share with your partner.
Wise: Knowing when to present that information when he/she can hear, digest, contemplate.
Smart: Identifying blind spots for your client.
Wise: Knowing how to contextualize them.
Smart: Understanding the science of opens, eyeballs, conversions, engagement.
Wise: Knowing that without art, none of it matters.
Smart: Working out, eating right, sleeping plenty, meditating.
Wise: Not freaking out if one (or all) don’t happen every day.
Smart: Watching / using your social feeds to move your needle.
Wise: Knowing they only move so much, so fast.
Smart: Bringing desired, substantiated deal points to the table.
Wise: Not using ultimatums to get them.
Smart: Anticipating roadblocks and raising them early with your team.
Wise: Inviting other people to co-author solutions with you.
Smart: Doing what you can to keep your natural glow, youth, juuuge.
Wise: Remaining recognizable, loving your laugh lines, not taking it too seriously.
Here’s to both, working together, in perfect harmony.