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SMARTY.

The human side of business

Big Life

Wisdom.

April 19, 2016 · By Amy Swift Crosby

A portrait of wisdom. Captured by Face on a Train.

What’s the difference between being smart and being wise?

Smart: Crunching the numbers on a loan / Re-Fi / vacation / new car to share with your partner.
Wise: Knowing when to present that information when he/she can hear, digest, contemplate.

Smart: Identifying blind spots for your client.
Wise: Knowing how to contextualize them.

Smart: Understanding the science of opens, eyeballs, conversions, engagement.
Wise: Knowing that without art, none of it matters.

Smart: Working out, eating right, sleeping plenty, meditating.
Wise: Not freaking out if one (or all) don’t happen every day.

Smart: Watching / using your social feeds to move your needle.
Wise: Knowing they only move so much, so fast.

Smart: Bringing desired, substantiated deal points to the table.
Wise: Not using ultimatums to get them.

Smart: Anticipating roadblocks and raising them early with your team.
Wise: Inviting other people to co-author solutions with you.

Smart: Doing what you can to keep your natural glow, youth, juuuge.
Wise: Remaining recognizable, loving your laugh lines, not taking it too seriously.

Here’s to both, working together, in perfect harmony.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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About

SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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