I recently came across a website of a business coach who’s home page promised “the dream life you always imagined! Clients and fees coming to you effortlessly! Finances and anxieties gone!”.I’m always so bothered by these types of businesses because as someone who is steeped in the entrepreneurial life – my own PLUS all of yours (happily) – I think we can all safely say that while much of it is a dream, much of it is nota dream – and it’s not easy – and while some things happen without much effort, mostly it’s from hard work and getting really good at something that things actually happen. And that is an effort! So the reality of these promises seems cracked and borderline irresponsible. I see these sites and coaches everywhere nowadays.
I’d like to offer a different angle on “building the dream.”
Let’s start with Reality #1:
There will be hard times where money doesn’t match effort.
There will be challenges to what you thought you knew.
You will sometimes feel lost.
There are days that it might not seem worth it.
You will be tired.
Reality #2 – that lives right alongside the one above, is:
You will have ownership over your skills and talents.
You will own your schedule.
You will know yourself better every day through your business.
You will have self-respect from what you’ve built.
You will be of tremendous service.
You will change lives.
Sometimes you feel you could do it for free.
You will be applauded by those who appreciate your work.
You will not regret having gotten into the ring to give it a shot.
These two parallel universes are on full throttle GO at all times for us. If I can say this safely – and I’m going to – I pretty much only want to be around people who are in agreement that it can be total AWESOMENESS and also total YUCKERS. But spare me the “you can have it all – with ease!” I have never seen it myself, nor do I think that would even be any fun. I like becoming better at what I do all the time. And that takes work.