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SMARTY.

The human side of business

Big Life

Restoration.

June 12, 2018 · By Amy Swift Crosby

Sometimes I go to bed at night with a deep sense of reward. Finally, I think to no one but myself, a nice, long stretch of rest before I face all of the decisions, demands, and solutions to be required of me tomorrow.

But then… the next morning comes – about 5:15 am usually (thank you enthusiastic birds of New England) and I wake up thinking: Already? Seriously? Is it time to do this again?

For me, it’s not about dreading my day or resisting the phase of life or work I’m in. Of course, some weeks feel mentally heavier, while others more light/productive. Yet others create the sensation of bailing water out of a sinking boat. But this life… especially when you bite off a big chunk of it – whether creative, financial, managerial, analytical, intellectual, operational, emotional, parental – or any other role that shoulders the wellness or future of something or someone important, is demanding as fudge.

It’s so interesting to me to observe that as we grow in our vocations and are able to take on more risk or responsibility, we must also grow internal capacity to bear more uncertainty. But being metaphorically out of breath and in an almost constant state of whiplash… ain’t no way to live.

For me, this past month proved to be opaque. What I thought would happen, develop, grow, become real…showed up as something completely different…and with many a curveball. Because the reverse pattern seemed to repeat itself, I decided to start looking at things like the flow of a river; “where the water flows, so shall we go.” Corny, yes – but I needed it.

If the meeting seemed difficult to nail down, I released my need to have it.
If the person didn’t seem sure, I prepared to let them go.
If the idea didn’t resonate, I put it away for later.

Sometimes the world/ universe/ spirit/friends are throwing up roadblocks to steer you in a different direction or help you see an alternate route. I’m trying to watch for those now, instead of muscling through with an unyielding force. Which isn’t to say I’m not persistent and determined, but there’s something to be said for observing the flow. While you know clichés give me hives (but here goes), “meant to be” usually presents as the right time, place, words, opportunity – a sign of some kind, or ease, that reassures.

Exhaustion comes from thinking you have to deal with it all.

Restoration comes when you realize a lot of “dealing with it” may have nothing to do with you.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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