SMARTY.

A groundbreaking beauty device designed to treat and minimize pigmentation. Introduction to market.

Strategy and naming for a new meal category designed for high-performance, nutritionally educated people.

A home goods product brand created by a well-known interior designer whose positioning, “buy once, buy well” became the basis of product development, brand identity and business modeling. Introduction to market.

A minimally invasive medical device designed to biopsy lung tissue without the adverse risk factors in typical surgical tissue retrieval. More precise, faster procedure, faster results. Introduction to market.