So… let’s talk about being willing to step outside the line in business and to be ourselves. Would you be willing to try?
Could you give yourself some room to really think about what you love, what you hesitate about saying out loud, and what people might think if you shared who you really are?
I’ve been excited to have conversations with so many people lately on this topic. Some want to write things on websites and blogs that feel crazy and wacky, some are ready step up and embrace a more specific niche in business that is not only the angle they’re most excited about, but, as it turns out, the angle their niche loves most as well. (more on how to find this out for yourself below.) Awesome!
When you see this shift happening, I hope that you feel warm and fuzzy and eager to shout who you really are from the rooftops. (Like I’m doing in the image above…)
We are starting a movement together, here, people! I’d like to annouce the name of the train you have jumped on: The Quirk Behind the Work!
Anyone who is going to succeed in business today is going to be someone with personality. Someone who’s got a loud voice and an edgy opinion. Someone who tells it like it is with style and unconventional choices that sometimes raises your friends eyebrows and makes them smile.
My friend Jessica was visiting this week from Chicago and while discussing this idea, she shared with me that a kid in her class in second grade was sent out into the hall during geography for asking the following question:
“Excuse me, but what is a continent?”
A reasonable and even philosophical question, I think. Gets right to the heart of things, doesn’t it? I kind of wanted to know the answer, and found that it was difficult for me to think of a clear definition I could have given her as the teacher. The teacher told her she couldn’t ask that question and sent her out into the hall.
How many businesses have failed this past year because people who were brave enough to ask questions about the fundamentals in and how they are defined got sent out into the hall as kids and were too scared to try again now?
But you are not that person. You don’t have that business. You are ready for something bigger.
You are invited to join us.
Here’s the tip I promised above: Check out this site: www.alexa.com.
It’s a site that indexes the most popular sites by topic and by category. Popularity is determined by traffic: the most honest and democratic vote, it seems. If you’re not interested in a topic, you won’t go to sites that talk about it. Neither will your clients and customers.
Now, once you’re at the site, search for the topic your business is a part of. Search for what type of product you make or the type of people you help.
Then, you get to see a list of the most popular sites that serve this population. Check them out. See what they are writing about. What sets them apart? Surprised?
Now, give yourself permission to speak more freely. Take a deep breath, and get very quiet inside.
What is it that you most want to say? Did you feel a little excited to take a bit more of a risk now that you saw what the popular sites were addressing? People don’t make big money playing it safe. If you’re just like everyone else, people will forget you.
If you say the crazy thing everyone else is thinking, you may get some critical feedback, but either way, people will remember you. They will come back, and if they feel relief from hearing you speak what they feel out loud, they will love you. And that’s what makes things happen. That’s what makes your business grow.
Go forth and share your quirk, your secret wish, your crazy fantasy this week.
Then, let us know how it goes…
Caroline Donahue is the founder and owner of Remabulous Coaching, which serves entrepreneurs and business owners through business coaching and training in finding the QUiRK behind the work. Caroline has over ten years experience working both in the worlds of psychology and the arts. She holds a Master’s Degree in Counseling Psychology and Expressive Arts from the California Institute of Integral Studies in San Francisco and also trained at Johns Hopkins University, NYU, University of Pennsylvania, and in Expressive Arts at the European Graduate School in Saas-Fee, Switzerland.
Want to hear more from Caroline? Join her Thursday night 11/11 for a workshop on investigating what your true values are and what truly motivates you on your business and in your life. Learn more and register here