1. What is your business?
I am a certified hypnotherapist with a private practice in Santa Monica. The name of my business is Hypnoswitch. Using the power of hypnotic suggestion, I empower my clients to let go of limiting behaviors and beliefs so they can regain control of their lives. I work with clients of all ages, and especially enjoy working with kids and teens. My areas of expertise include: smoking cessation, compulsive overeating, stage fright, insomnia, test anxiety, performance enhancement (school and sports), fears/phobias and pain control.
2. Why did you launch this business?
Before I became a hypnotherapist, I was a courtroom litigator. I used to overeat as a way to relieve stress. Hypnosis helped me overcome my health challenges! It was so effective for me, I decided to switch careers and become a hypnotherapist so that I could help others overcome their challenges.
3. What gives you your greatest pleasure in your business?
Seeing people make major life transformations, like the heavy smoker who quits smoking after just one session or the insecure 15-year old who is now starring in his high school play.
4. Where have you run into challenges in your business?
I’ve had some challenges with creating an online presence. It’s hard to find the time to devote to doing all that I should (blogging, tweeting, etc) in order to drive more business through the web. I’m hoping to be able to hire someone to help me with that part of my business.
5. What is a key resource that has helped you?
The website www.helpareporter.com has been really useful for PR Listings. Also, Amy Swift-Crosby has been an amazing resource. My personal coaching sessions with her were very useful.