A great cookie should inspire the purchase of another one.
An awesome massage should inspire setting the next appointment.
A smart consultant should inspire buying multiple sessions.
But often – as great as we are, as happy as our clients may be – they don’t repurchase, renew, re-buy as much as we’d hoped. So what’s the problem? Where’s the hiccup? If we’re doing everything right and delivering the goods, why aren’t clients continuing to buy from us?
You didn’t do anything wrong – that’s usually not the problem.
But I’ll admit to you – I have this problem EXACTLY when it comes to certain aspects of running SMARTY. I’m not a salesy person. Sales always feel aggressive to me. I never want Members to endure a “sales pitch.” But as a result – we aren’t hard core enough about pursuing new Members. It’s lame and it’s solely my fault.
And I bet you have the same problem. But you know what – it’s not what you’re doing wrong that poses the problem – it’s actually what you’re not DOING at all. We need to identify our sales funnels, our sales cycles, our methods for continuing to be OF SERVICE to our clients and customers, even when they aren’t consuming/using our products. We need to understand how to sustain sales, not just aim for single transactions.
How to do this? Well, I’ll be finding out on October 19th at the FORGE Conference when SMARTY presents the panel: The Art and Science of Sales. SMARTY Members NOT ONLY attend our SMARTY Master Event panel on The Art and Science of Sales, but you can attend the WHOLE WEEKEND (a $329 value) if you want – and take advantage of amazing programming produced by The Skool specifically for small business owners.
I hope you’ll come.
We’re all in sales.
Some of us just won’t admit it. And our numbers show it.
See you there? Let’s get serious about BUILDING our business – about real growth.
No more onesie – twosie’s!