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SMARTY.

The human side of business

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Face Time.

October 3, 2016 · By Amy Swift Crosby

Slack me.
Skype me.
Google Hangout with me.
Text… if I don’t answer those.
Email …as a last resort.
And call me… if it’s an emergency.

This isn’t how I feel, but this is how it is. It’s the modern way we work. And it’s great, mostly, but it deceives us into some false assumptions if we aren’t careful about real time versus screen time with people.

All of us are so grateful for the connection economy that we rarely question the need to look-into-thine-eyes. The truth is that our worlds rely on this incredible world of multi-media-multi-platform communication – it’s the only way I get to live in a seaside village in Massachusetts with good schools and .03% crime, and the only way you get to do business in Colorado, India, New York, Berlin, China or San Francisco from a juice bar in LA. There’s no argument there.

But nothing – ever – will replace or stand in for real time, together, in the same room. Not all the time. But some times.

When you don’t see your team for long enough, Feelings (capital F intentional) emerge. Stories mount. Illusions become conclusions. Tone festers. When partners / employees / stakeholders don’t spend time in the same space, they don’t relax into all the benefits of true human connection. As much as we love our agility and flexibility and our short commute from kitchen to office, we also rightfully yearn for reassurance that when I see blue, you also see blue. And, that you and I are more than just animated screens with a scope of work to perform for a check each month.

You relish and live off of the words of your lover after days or a few weeks of separation. But weeks that turn into months that turn into quarters that turn into seasons? That’s not a relationship that you’d choose – in fact if you’ve ever been there, you’ll notice that problems that were never there, or that were only a whisper, turn into a shout. Contact is curative. The same happens between work teams. We all benefit from periodic ‘touch’. The virtual workforce is a miracle and blessing, but don’t mistake it for what happens when people share air.

Make time for face time.
The airfare / cab fare / gas prices / walk down the hall …pay for themselves in a bank account of better vibes and most likely, better work.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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