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SMARTY.

The human side of business

Small Business

Divided.

July 12, 2016 · By Amy Swift Crosby

Image from dan_nbl24 of Instagram.

No matter how close or far you find yourself to events of the past days and months, if you aren’t grieving or enraged, you’re at least baffled by how we got here as a country. So many of us are consumed and distracted by our own challenges and burdens, and then reminded – of course – that a bigger crisis surrounds not only the United States but also the world. We are divided by race. By authority. By religion. By gender. Right now it’s easy to forget what unites us.

What can be done? I have the sensation of watching an accident with no power to stop it, call an ambulance, hold the hand of a victim. But we still have the power to make a positive impact.

We can avoid divisiveness over the daily, the trivial, the low hanging fruit of bad drivers or the mission to be right. We can stop being offended by whatever rubs us wrong.  We can be less demanding, more curious. Less finger pointing, more accountable. There’s no time or room for that now. These tedious conflicts are quickly becoming luxuries.

As small business owners, we can lead a small but powerful movement that chooses to assume the highest possible intention. We have to start somewhere, in small but meaningful decisions, that at the very least don’t add to the rising tension – and at the most – raise the collective consciousness of an important web of voices. Use your  power to lead, change and soothe. Not just publicly and professionally. But privately. Personally. Proactively.

Let’s do that. Starting right now. #yeswecan.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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About

SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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