We used to live in a culture that rewarded character. You can see it in generations past where a person’s dedication – when no one was watching – was how he built his name. It was about discipline, integrity, commitment, hard work. Often a grandparent will give you advice (or even a dad) that sounds like, “do the right thing and the right things will come.”
Now, we live in a culture of personality. The louder, more charismatic and ambitious you are, the more you seem to get noticed, build fame, collect revenue and acquire “friends.”
Is one way better than the other? The answer is: both are valuable – but character has to come before personality is genuine.
The businesses that I see growing steadily and with the best prospects for long-term success have founders or owners at the helm who haveBOTH integrity and pizazz. They have businesses that express a “personality” with practices that are founded (and grounded) in “doing the right thing.”
When I see promises of “make money while you sleep!” or, “just write an e-book, it will make you so much money!” I get concerned that the “hard work” part is no longer considered “cool” or “valuable.” “Hard work” just means doing what you say, or delivering on a promise, and doing something “right” instead of “fast” or “for money.”
Personality means expressing yourself or business authentically and uniquely – this is the only way, these days, of differentiating it from something else. So you do need both!