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SMARTY.

The human side of business

Small Business

Bailing or Believing.

July 15, 2015 · By Amy Swift Crosby

Morning…

So let’s talk about collective intelligence…

As all of you who are community members know, this is something SMARTY has been touting from the beginning. IE, “the more you know, the more we all know, so let’s talk about it” kind of thing.

If this is true, then I have a question for you (one that keeps being asked of me.) Why wouldn’t I offer myself, as well as other experts in the network who have something to give, into an online group setting where individuals pay some reasonable monthly fee to have a twice a month virtual get-down on small business insights, marketing mastery, communications clarity, selling strategies – why wouldn’t I? Maybe I would. Everyone else seems to offer this model. Maybe you could tell me if you would like this – at say $200/month – two Mondays of every month – key strategies, with time for one-on-one work where needed?

Here’s my resistance (I want to be convinced otherwise, by the way)…it just feels like everyone does “group coaching” and when everyone is doing something, my first reaction is to invent and imagine something better. Do you ever feel that way? We all have our virtual models and ways of capturing customers in a way that front loads costs but rewards itself in numbers, but I can’t help this reaction – that it just feels so formulaic. There’s something unoriginal in it. But am I thinking too hard? Am I aiming too high? Maybe it’s possible to offer something that might SEEM like the average, but really be far above it?

I’m contemplating.

Let me hear from you – reply to this if you have a thought – because I want (and need) to believe!

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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About

SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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