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SMARTY.

The human side of business

Small Business

Attachments.

July 26, 2016 · By Amy Swift Crosby

On the ship, but not behind the wheel.

When your hands are clenched around it.
When losing it feels like a heartbreak.
When what you have the power to do, and what will save it, aren’t the same.
When you’re so far out to sea, the land has disappeared.

It’s normal to be attached to outcomes. If we weren’t, good and great work (they’re different) couldn’t and wouldn’t materialize. But what happens when your attachments run so deep on a project, to a person, to an idea or to a business, that the path to getting there – even if you get there – is so circular and sideways moving – you start to question whether the prize is worth having? In other words, is what it takes to have it / do it / achieve it, worth the battle scars? It’s a personal question. Everyone’s ability to tolerate a process is different. You only know how thick your skin is, how deep your patience runs, how much fight is in there – by doing it.

Part of my job requires attachment. So does yours. Like you, I sink my teeth in. I care. A lot. I’m invested and serious about meeting the standard of excellence. But where I have a question is here: how do I remain attached and engaged enough to bring my best, continue to commit my energy and mindshare, my emotional real estate – when it might, or easily might not, steer the ship to new, more profitable territory?

For me, the results only feel good if the process was one of earnest commitment from everyone.

I don’t know how to answer my own question.
I do know I can’t function at less than 100%.

So now I have a new job: Figure out how to deliver best possible level of thinking, creativity, teamwork and communication, give people the best context and visibility from my vantage point, guide with an open palm, not a fist – and then release 90% of the attachment to what happens.

I’m so not there.
But I want to be.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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