With a background in brand strategy and copy writing, Amy leads the Los Angeles market, hosts the SMART Conversation Series, moderates Master Event panels and does selective one-on-one coaching with small business owners. As a strategist and writer, Amy has worked with hundreds of brands to position or message products or services internationally. From Virgin Atlantic to Ralph Lauren to MGM/Mirage to Christian Dior, Amy is a marketing and communications expert. She has been featured or quoted on CNN, The New York Times, The Los Angeles Times, Glamour, Women’s Wear Daily, Harpers Bazaar, Sunset Magazine, Lucky, Life in the Fab Lane with Kimora Lee Simmons. Amy is a tastemaker for ThisNext, a regular blogger for Georgia NYC – a beauty and lifestyle concierge, moderator and speaker for the ltdLIVE women’s conference, scout for ScooterTraffic, guest editor for Tada Shop, and named one of the top 50 women to follow on Twiiter by Evan Carmichael. See Amy’s MyStory here. Follow Amy on Twitter @SMARTYAmy.
Melanie started her PR career at a Los Angeles boutique record label. She quickly moved up the ranks to Vice-President of Public Relations, using her talents as an accomplished director and writer to create and oversee quality content. Currently, she is the President of Melanie Vesey Studio, which helps award-winning artists from the music, film and television industries, and small businesses grow their audience and surpass their promotional goals through one-on-one DIY PR strategy sessions, workshops and or webinars. Follow Melanie on Facebook and Twitter @MelanieVesey @SMARTYxLA
A former Sun Devil, Molly returned to the East Coast after college and settled in South Boston. After years spent searching for work that invigorated her in the 9-5 world, she finally decided to carve her own path and started her mobile locker company, Blue Trailer, in March 2014. Operating in New England and soon expanding to California and Florida, she’s learning every day as she goes through the ups and downs of launching a business (and is loving it!). A founding SMARTY member, she is thrilled to help the group grow as the Boston Leader. Oh, and some would say she is a teeny bit obsessed with pugs!
For more than a decade, Karie Reynolds has used her finely-honed experience in public relations and marketing to help take businesses to their next level. A savvy communications strategist with a natural ability to understand the big picture and translate that into an on-target, strategic approach, Karie works closely with her clients to develop key messaging, identify sales opportunities and execute integrated communications strategy to move their business forward. Specializing in reaching women and families, her entrepreneurial thinking and partnership-based approach has earned Karie her reputation as a trusted professional and an expert consultant.
Karie’s experience spans large companies, start-ups and non-profits. In 2006, she co-founded Grand Avenue Baby to offer companies an integrated, strategic approach to celebrity outreach and media relations. Now a trusted resource for celebrities, tastemakers and media, Grand Avenue Baby brings together a unique, handpicked selection of products for children and families.
In order to return to the direct client collaboration she prizes most, Karie launched Reynolds Communications in January 2011. She has worked with dozens of women and small business owners and is excited to bring her experience and enthusiasm for building businesses to SMARTY. Follow Karie on Twitter @Karie_Reynolds
Whitney Roberts is a seasoned launcher and recovering attorney. After three creatively stifling years in corporate America, Whitney jumped ship at the age of 27 to start her first business, The Bar Code, a test preparation company for law students and lawyers. Five years later, she launched straight into semi-retirement, thanks to the license of her company’s unique methodology and the bar exam study aid she authored.
Whitney hit the self-publishing jackpot for a second time in 2011, with the release of her co-authored book, The Flip-Flop CEO, which became an Amazon bestseller shortly after publication.
Prior to joining SMARTY, Whitney spent three years as the Sacramento Incubator Leader of Ladies Who Launch, where she helped countless women learn to break from the norm and become their own boss. She is now aiding and abetting Los Angeles women in their entrepreneurial endeavors as a Course Leader for SMARTY. Whitney is a graduate of Boston College Law School, and eagerly awaits SMARTY’s expansion to Beantown in 2013.
After receiving her master’s degree from NYU, Alissa White spent ten years running her own boutique web design firm in New York City. In 2006, she decided to shift her business focus entirely. Alissa launched,Matcha Source LLC an online retailer of premium Matcha green tea. As an entrepreneur, Alissa has successfully brought matcha tea, Japan’s most sought-after product, to tea lovers everywhere in the United States. As a humanitarian, Alissa has found her own unique way to give back. She is proud to educate American consumers how to live healthy, more balanced and focused lives through matcha tea, which is renowned for its extraordinarily potent health benefits. Alissa showcased the unique product in New York City last summer utilizing an innovative “Matcha Box Pop-Up Store,” where she refreshed the masses with matcha green tea iced lattes. She currently continues to run her ever-expanding business in Los Angeles where she services retailers, food establishments, individuals and taste-forward kitchens throughout the United States and beyond. Follow Alissa on Twitter @MatchaSource