Amy founded SMARTY in 2009 in Venice, CA and expanded from Los Angeles to Boston in 2012. As a strategist and copy writer, Amy brings her experience with hundreds of fortune 500 brands to small businesses within the SMARTY community, leading monthly panel discussions, small group workshops and tapping experts in various industries to share best practices with members. She has positioned or messaged products or services across dozens of industries with clients like GUESS, Virgin Atlantic, Ralph Lauren, MGM/Mirage and Christian Dior. She has been featured or quoted on CNN, in The New York Times, The Los Angeles Times, Glamour, Women’s Wear Daily, Harpers Bazaar, Sunset Magazine, Lucky and was the featured marketing expert on Life in the Fab Lane with Kimora Lee Simmons. See Amy’s MyStory here. @SMARTYAmy.
Melanie started her PR career at a Los Angeles boutique record label. She quickly moved up the ranks to Vice-President of Public Relations, using her talents as an accomplished director and writer to create and oversee quality content. Currently, she is the President of Melanie Vesey Studio, which helps award-winning artists from the music, film and television industries, and small businesses grow their audience and surpass their promotional goals through one-on-one DIY PR strategy sessions, workshops and or webinars. Follow Melanie on Facebook and Twitter @MelanieVesey @SMARTYxLA
For more than a decade, Karie Reynolds has used her finely-honed experience in public relations and marketing to help take businesses to their next level. A savvy communications strategist with a natural ability to understand the big picture and translate that into an on-target, strategic approach, Karie works closely with her clients to develop key messaging, identify sales opportunities and execute integrated communications strategy to move their business forward. Specializing in reaching women and families, her entrepreneurial thinking and partnership-based approach has earned Karie her reputation as a trusted professional and an expert consultant.
Karie’s experience spans large companies, start-ups and non-profits. In 2006, she co-founded Grand Avenue Baby to offer companies an integrated, strategic approach to celebrity outreach and media relations. Now a trusted resource for celebrities, tastemakers and media, Grand Avenue Baby brings together a unique, handpicked selection of products for children and families.
In order to return to the direct client collaboration she prizes most, Karie launched Reynolds Communications in January 2011. She has worked with dozens of women and small business owners and is excited to bring her experience and enthusiasm for building businesses to SMARTY. Follow Karie on Twitter @Karie_Reynolds
Whitney Roberts is a seasoned launcher and recovering attorney. After three creatively stifling years in corporate America, Whitney jumped ship at the age of 27 to start her first business, The Bar Code, a test preparation company for law students and lawyers. Five years later, she launched straight into semi-retirement, thanks to the license of her company’s unique methodology and the bar exam study aid she authored.
Whitney hit the self-publishing jackpot for a second time in 2011, with the release of her co-authored book, The Flip-Flop CEO, which became an Amazon bestseller shortly after publication.
Prior to joining SMARTY, Whitney spent three years as the Sacramento Incubator Leader of Ladies Who Launch, where she helped countless women learn to break from the norm and become their own boss. She is now aiding and abetting Los Angeles women in their entrepreneurial endeavors as a Course Leader for SMARTY. Whitney is a graduate of Boston College Law School, and eagerly awaits SMARTY’s expansion to Beantown in 2013.