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SMARTY.

The human side of business

Archives for February 2019

Big Life

Regret.

February 12, 2019 · By Amy Swift Crosby

If you don’t do it, you can bet on what will happen.
If you do, what will happen is anyone’s guess.

Big or small, grand or granular, regret is an effective litmus test for action. It’s natural to perseverate over certain decisions, but when put through the framework of regret, the question gets clearer.

So…

If you don’t do it, you won’t have to wonder if it was silly, boring, narcissistic or mediocre, because you won’t have done it, so you won’t have to mentally review it.

If you don’t do that thing you’re wondering if you should do, you can be sure that you didn’t use the wrong word, didn’t offend anyone, didn’t waste an opportunity, didn’t choose the lesser version, didn’t take a left when you should have gone right. You won’t have to second guess yourself.

And maybe the biggest vote for not doing it is that no one can judge, criticize, analyze, ignore or overlook what you did. No one can not like it, so you don’t have to wonder what was wrong with it; or if it was likable. You can also skip the part where you wince in the aftermath of doing it, wondering if that person whose approval matters so much saw it, liked it…or cared.

In fact, forget anyone liking it. They won’t. Because it won’t be there.

But know this.

If you don’t do it, you won’t have conversations with people about that thing you did, because they won’t have seen it, and you won’t have inspired them to think about it. They won’t get to consider or turn over an idea, and then talk with you about it. You’ll have (maybe) withheld the opportunity to bring them closer to their own purpose.

You won’t get to see, touch or feel that thing either, because it’s still somewhere inside you.

And you also won’t get to see what you can do when you do something. Because you didn’t.

Not doing it is a guarantee that none of these things will happen.

But if you do it, the possibilities are limitless.

You might get an email from a stranger telling you how much what you did changed her life.
You might uncover, reveal or surprise yourself with your own potential.
You might be recognized by someone you admire, whose work inspired you to do it.
You might finally wake up in the morning in peace, because you did it, and now you’ve done it.
You might stop wondering if you missed your chance, the boat, the trend, the time. Because you won’t have.
You might produce something you had no idea was inside you, and that thing will change everything that comes next.
With one road you know.
With the other, you don’t.

One is certain.
The other uncertain.

So. Should you do it?

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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