The human side of business
Market Restaurant, Annesquam, MA
The details do the talking.
One of the most powerful things one can do to sell anything, or even to persuade anyone about anything, is to demonstrate. It’s an easily overlooked attribute to marketing because it requires thought, sincerity and is (almost) always more work than slapping a logo on a promotion, or adding exclamation points for emphasis. It can actually mean less – not…
January can often usher in a commitment to do it different or better, even to take on more, but with this drive often comes a dash of existential angst. And, if you happen to experience the winter months in extra cold weather, it can further deepen the crevasse between what you want and what you have, causing you (I mean…
I don’t often use this platform to criticize brands. I come from the school of thought that it’s more powerful praise the ones who are getting it right. But having just come off the season of celebrations, I feel moved to comment on a campaign I’ve noticed. I can’t seem to shake the irritation that bubbles up when I hear the…
Hello Friends, So here we are, nine days into 2018. I wonder how each of you cross this annual threshold. Do you have a ritual? A way to close one year…or open the next? I like to look back on the past year and see where I can connect the dots. Were there any patterns? Was there a set point?…
