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SMARTY.

The human side of business

Archives for June 2017

Small Business

Singular.

June 26, 2017 · By Amy Swift Crosby

Trymbakeshwar, India

The bucket shower = a product worth iteration.

I recently read about new bar concept in Los Angeles. To be more specific, the concept was “a bar within a bar” – surely a watering hole for the coolest of the cool. This is an idea curated for those among us who can no longer be bothered with a cool standalone bar, cool hotel lobby bar or even a cool restaurant bar. This bar (within an existing bar) has no visible sign (of course), and earnestly offers only six drinks – all of which, upon reviewing the menu-  you could get at an airport. It would be one thing if they were importing Turkish cherries or growing their own sage. But their big idea was to merely tuck a tinier, more exclusive bar, behind a bigger more public one – and take that to market. Hmmm.

Private clubs, password protected back rooms and speakeasy ‘underground’ concepts aren’t new, but I have to laugh at these new attempts at manufactured secrecy/hip factor. They can only find an audience when good has gotten so good, that it’s not good enough.

We see this in a lot of categories.

Should Audi be featuring terroir-sourced tea as part of their new perks program?
Do men need a 3-step facial hair regimen: beard oil, beard balm, and beard wash?
Do our water bottles need charged gemstones… to be truly hydrating?
Does a Snickers bar really need to be fried? (Okay, sometimes.)
Does a VIP room…need a VIP room?

I don’t begrudge anyone’s creativity nor would I want to dampen any entrepreneurial spirits – ever. But…I am going to laugh, in a loving way, at the machine responsible for it.

When we take ideas that work, but then feel compelled to make them more mysterious, exciting or “authentic,” are they potentially having the opposite effect? At what point do we gild the lily? When does a product or service go from inventive…to contrived? When is enough, enough, or too much…too much?

Iteration is a buzzword, and many feel pressure to make it the status quo. But lately, I lean toward forgoing novel and newsworthy in favor of effective and singular. Maybe we just need permission to get better at the (one) thing we do best.

Quite often, that is original enough.

Big Life

Half Me.

June 20, 2017 · By Amy Swift Crosby

@lshawbardsley

Gray areas are familiar territory, but not when it comes to letting people down.

To accept or decline.
To engage or pass.

It’s hard to predict when saying “yes” to something has the unintended consequence of disappointing people who hold you in high esteem. A recent situation had me questioning whether showing up at half-strength… was worse than canceling all together.

Like many of us, I’ve lived in different cities for meaningful periods of time. So when I find myself in my former stomping grounds, I often suffer from “never enough time to…” There’s rarely time to see everyone I want to see, do everything I want to do or be everywhere I want to be – because I’m there for work – which is the priority.

Recently, while on one such over-scheduled trip, I accepted an invitation to attend an intimate gathering organized by a friend; someone who, in kind, supports professional events/gatherings that I sponsor. But when the time came, my eyes were glazed over with fatigue, my voice was raw from talking all day, my brain was drained from problem-solving since 6am (to accommodate east coast time)…and all I wanted to do was turn off my phone and decompress. At the same time, I have always had an almost visceral reaction to flakiness, to a broken word – to disappointing anyone. I didn’t feel I could cancel, especially when I knew my presence was important to my friend.

In the end, I’m not sure that attending was the right decision because the version of me who did show up – kind of sucked. It was a “half me” – with energy more like a wilted flower than an additive contributor.

You have to wonder – who wins in that scenario? I kept a promise – but showed up on fumes. For those of you with an amazing game-face – you can pull this off far better than I can…. as I tend to wear my feelings, for better or worse, right on my face. At a big event, I can get away with it – but among just a few people – it doesn’t go unnoticed. Clearly (I mean I’m writing this, right?) it’s still pulling on my conscience in some way.

I find myself torn between wanting to apologize for lackluster presence – and – wanting a pat on the back for showing up at all.

Is the only option to prequalify a RSVP with, “Maybe, but I’ll be coming off a long day”?

This, and others like it, sound so (very) lame to me, as I judge them all as a half-yes – in other words – an insurance policy on a future copout.

But I can’t think of a better way to demonstrate support and make room for the possibility of yes, but insulate myself from the chagrin of canceling at the last hour and becoming one of “those” people.

This post requires suggestions.

What is your strategy for conundrums like these? Weigh in here. Inquiring minds need your wisdom.

Big Life

Metaphor.

June 12, 2017 · By Amy Swift Crosby

Unknowing what we know is a lot like herding cats.

You really remind me of…
This project is a lot like…
That situation is very similar to…

Metaphors help us make sense of things. When we compare ‘this’ to ‘that’ it gives us the ability to experience something new, as familiar. But the moment we look for sameness, might also be the moment we lose our ability to experience something new in its purest expression. It seems like the act of searching for relatedness – in a relationship, project or circumstance – might unknowingly steal its potential. As a person conditioned to finding a pattern and connecting dots, there may be real value in doing the opposite. Could a tabula rasa state-of-being be more conducive to creativity, growth or depth? Is that even possible?

When I traveled to India earlier this year, our teacher asked us to resist making comparisons when tasting a new food or making cultural observations. This doesn’t seem revolutionary, but it takes conscientious restraint. When goats meandered through a chaotic urban thoroughfare, we made an effort to see that juxtaposition through new eyes, rather than revisit past trips and locales in our minds. We resisted the urge to compare monastic Ashrams in India to their cushy American counterparts, even though instant comparisons would have been easy to draw. It would also be natural to compare daily staples like chapatti, chai or Kanda Poha to other cultures’ quotidian equivalents. It takes discipline not to do this, surprisingly, especially in every day (non-exotic) settings.

I brought home an important lesson in this teaching.

Our instinct is to make meaning when faced with something new or foreign – to tie it to something we do know and understand. In fact running a successful business depends on it and signals our level of experience. Practically speaking, it creates efficiencies for others who need to understand our vision more immediately – and there’s obviously a place for this.

But maybe there’s also room to abstain from it, too. Assigning something we know, to something we don’t yet know, may have the unintended effect of removing whatever may be idiosyncratic or defining or purest about the new experience. Knee-jerk ‘labeling’ may actually limit our potential to see/grow or feel something more fully for what it really is.

Lately, I’m trying to clear this particular cache, if you will.
When a circumstance arises that makes me uncomfortable, or that I don’t immediately understand, I’m resisting the urge to narrate it – to put the expected punctuation around it as a salve to comfort or soothe what unsettles me about it.

Sometimes our own certainty is the very barrier we need to break through. Expansion – or a different kind of knowledge – could be waiting on the other side.

Big Life

Reins.

June 5, 2017 · By Amy Swift Crosby

@jenniferromans

If you haven’t moved in a while, it might be time.

A friend of mine, one of the most capable, talented, effective entrepreneurs I know, recently handed over his daily meal prep to a nutritionist. Twice a week, perfectly portioned, custom-created breakfasts, lunches and dinners are delivered to his apartment. Why? So that he doesn’t have to plan/chop/decide what to eat, or how much. Why else? To lose weight.

But here’s the twist: he’s a chef.

How often do we abdicate control over something we’re really good at, to someone else who (deep breath) might actually know better? Usually, it is only when we find ourselves powerless to make the changes we know, deep down, are imperative; When we see that what we do that works so well for others, doesn’t produce the same results for our own practices/habits/ambitions.

It’s hard…
…to be a relationships expert who needs a dating coach.
…to be a CEO in need of outside management and leadership counsel.
…to be chef who helps clients combine food for optimal health, hire someone to do this very same thing, for him.

When owners or founders lose (or forget) their ability to say, “maybe I don’t know best,” they silo themselves and prevent others with the right perspective and appropriate training, to do right by the business. But what if real strength and leadership means knowing how (and when) to ask for help? Not at delegating to those who fulfill deficits – that’s easier – but in areas where progress is slow despite your own experience and wisdom?

What I tell myself is that support – even when it may seem duplicative and in my own lane – doesn’t mean completely letting go of the reins. Experience has shown, though, that there’s some real benefit, and maybe even relief, in loosening them…trusting another source…when I’ve been standing in one spot for too long.

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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