S Factor went from “Where sexy lives” to, “The Movement of Feminine.” Big messaging shift. In collaboration with Crush and Lovely / Dackert Design. Photographer Andrew Stiles.
No matter how obvious or clear or needed your product or service or personality is, we all need a presentation layer. The world doesn’t immediately “get” what we do without one. This is part of what we call “brand” – but let’s get away from that over-used, mostly misunderstood word for now. Let’s call it your skin or message, which…
