Archives for June 2016

For the Originators

June 28, 2016 · By Amy Swift Crosby

This is copy I wrote for a rug company - but it seems more like a love letter. But guess what? No one wants to hear about rugs. They want to buy a feeling - a sensation - an idea. Good creative often comes from unexpected places.

When you’re the one in an organization or team or universe who generates the “first draft/concept/idea” for things, you’ll see yourself in this post right away. There can be a lot of pressure in this role – mostly because before there’s any “there” there, no one has anything to react to. But once you’ve put thought to paper / idea…

Big Life

Chief.

June 21, 2016 · By Amy Swift Crosby

Gloucester Police Chief Leonard Campanello at police headquarters. Don’t let that federal lighting fool you - he shines from the inside out.

Chief Product Officer. Chief Creative Officer. Chief Executive Officer. Chief-of-Everything-Officer As business owners, we are all chief of something (many of us the latter.) But how many of us assume certain issues are just “part of being in business,” or “part of being the boss” or part of “working with people.”? This short story is about a local Chief of Police who did an unusual thing:…

Small Business

The Problem with Passion

June 14, 2016 · By Amy Swift Crosby

SMARTY in its heyday. Had I followed the “Never Give Up” advice, these events would still be happening, at a loss, without the critical mass they needed to thrive. And, this blog would not be happening.

Never give up. Just be yourself. Go with your gut. Just hang in there. Follow your passion. It’s meant to be. Something better will come along. Many of the monikers above are common refrains from the media, our friends, colleagues – the motivational posters you see at the dentists office. They just sound good, right? The New York Times recently ran…

Small Business

Platforms.

June 7, 2016 · By Amy Swift Crosby

Yes, I realize these are heels, not platforms. #stillmakesthepoint

I probably can’t say anything new about social media that hasn’t been said. But here’s how I feel – as small business owners have a lot of questions about “the best platform.” I look at them like this: When I read anything on Facebook, or post anything on Facebook, it feels like no matter what I say or what’s being…