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SMARTY.

The human side of business

Archives for October 2015

Small Business

Wanna Get Busy (With Me)?

October 25, 2015 · By Amy Swift Crosby

WeMeanBusiness

We mean business. Do you?

The difference between working with you (a small business owner, talent, hired gun, solopreneur) is that you can move quickly and make decisions without committee. Many of the clients I write for and do brand strategy with cannot. They are heavier organisms – not light on their feet – what I do for them takes months to ultimately roll out into the world because they are multi-million dollar small businesses, or corporations. This is why I love working with you, who tend to be agile and ready to respond to information that moves your needle. I see change in what you do, and you see a change in your visibility, numbers, progress. It’s exciting. You can hustle.

Thanks for the love, you’re probably thinking, but so what? Well….I just finished three monster projects that had my schedule at capacity, but want to invite a few of you who need some spot consulting to reach out and book time. I’m here and ready to help for the next few weeks if you need it! Write me directly and tell me what you need. Let’s see what we can do in a big way before the end of 2015. Another option is to put a small group together of fellow business owners and set up some group privates, which is somewhat like FlashGroups and allows me / us to work on individual challenges for the benefit of the group. I don’t recommend more than six for this model. I will also be in Los Angeles the week of November 9th and will be setting up office hours if you’d rather do it in person.

 

Some nice changes are coming down the pike at SMARTY – can’t wait to share them with you!

 

Small Business

Professionals

October 14, 2015 · By Amy Swift Crosby

IMG_6217I was recently tasked with interviewing Drew and Jonathan Scott – of HGTV’s Property Brothers fame – at a World Market store opening. I’ve probably interviewed in the hundreds of people at this point – whether for SMARTY panels or profiles in magazines – and there is one thing that continually distinguishes people. It’s professionalism. These brothers could have shown up to a suburban mall, in the middle of kind-of-nowhere – and phoned it all in. Sure there were hundreds of fans waiting in line to see them, and media crews everywhere, but let’s be real – it’s a job for them, on a Sunday, when they could be watching football or doing whatever they do on weekends.  Yet they brought their game. And they were on time. They were tight. They were funny. They were focused. They promoted the store perfectly. They gave soundbites. They joked with one another – even though those are probably reusable jokes – they brought it. They made my job so easy I barely felt like I worked. But that’s what professionalism is. It’s not only showing up on time with your hair brushed and a copy of the agenda, it’s knowing what you need to deliver in order for people to be happy. Some people get that and some people don’t. It doesn’t matter how small the client or how small the job. It all matters. Yes it matters to your client or fans or audience, who might actually tell you if you suck (or they might not which could be even worse), but it matters mostly because the more you do everything with your everything, the better that everything gets. It’s habitual.

Let’s not ever get in the habit of a B game. It’s not sexy, it’s not where legacy and impact live, and when given the choice, wouldn’t you rather know yourself – like that?

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About Me

photo of Amy Swift Crosby

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

Photo - Andrew Stiles

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.

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