1. What is your business?
I own a makeup & skincare lounge in Costa Mesa called Flawless Faces. We offer Private Makeup Lessons, Special Occasion Makeup & Hair, Facials, Microdermabrasion, Brow Shaping, and Spray Tanning. We also offer medical services such as Botox/Restylane, Laser Hair Removal, Photo Genesis, Laser Genesis, and Cosmelan. Our main business is weddings. We travel on-location or in studio every weekend!
2. Why did you launch this business?
I launched this business because I love everything about the beauty
industry! Especially makeup, and have an obsession with perfect skin, hence
the skincare side of the business. I worked for other companies in the
past, but always knew deep down I was going to own my own business, I hated
making money for someone else when I was doing all the work!
3. What gives you your greatest pleasure in your business?
Receiving praise and thank you messages/cards from clients letting us know
how happy they are with the services they have received @ Flawless Faces and
getting referrals from past clients is such a rewarding feeling!
4. Where have you run into challenges in your business?
Managing other people has been my biggest challenge in business. When I
first opened Flawless Faces, it was just me and 2 girls that I rented out
spa rooms to. Quickly I became booked up and realized that I needed to hire
more people to handle the work load. In the last 3 years, I have hired 14
Makeup Artists & Hair Stylists that I book on weddings every weekend. I
have never been in a management position in past jobs, so this has all been
a learning process for me. I have high expectations as I am very detail
oriented, and have great work ethic and expect the same from everyone that
works on our team. There is a very fine line from being “friends” with your
employees and being a “boss.” This is something I’m still working out.
5. What is a key resource that has helped you and might also help other businesses?
I think that being good at what you do, delivering good product/service, and
reliability is key elements in a successful business. Networking and
passing out my card to anyone who will take it, I always let them know to
take a look at our website. Your website needs to really represent your
brand, this is all people have to judge you and your company before they
ever even pick up the phone to consider your business. For me, the blog has
been a great tool in show-casing our work and getting people involved and
familiar with what we do. I blog several times a week with tons of photos
of new work and any specials we are offering. On top of that, Social Media
is FREE such as Facebook which has definitely been HUGE in the success of my
business. Twitter is still new to me, but I’m having fun tweeting and
getting responses from that now as well. Also, getting connected to someone
in your field that can refer you to their clients is a big one too.