1. What is your business?
My business is Saving Faces skin care. A day spa located in Marina Del Rey/Venice. We offer full hair service, make up, custom organic spray tanning, facials, organic facials, massage and lash extensions.www.savingfacesskincare.net.
I personally do facials, waxing and spray tanning.
2. Why did you launch this business?
I have been co-owner of Saving Faces for 12 years. I recently expanded to a full service day spa. I launched this business because I became maxed out with earning potential and time. I also decided I wanted to start a family. The two room suite I was working in for the past 11 years was comfortable and cozy, but cramped and not a lot of room for growth. Moving from 600 sq ft to over 1500 was a giant leap, but a leap to a life long dream. I have mentored many estheticians over the years and I now have the room and space to teach and share my craft.
3. What is your favorite thing about facials?
My favorite thing about getting facials is extractions. I need a facial every 3 weeks just to maintain my skin. I believe facials are a necessity, like getting your hair cut or brushing your teeth. I also love hearing the many beauty secrets people share with me. I find it fascinating listening to peoples skin rituals past down from generation to generation. A lot of them I try myself, if it works, I pass it along.
4. What sets the tone for your spa and what keeps them coming back?
The tone at my spa is relaxed and authentic. We are warm, friendly and want the client to feel at ease the moment they walk through the door. My main goal is having the client not want the service to end. I dedicate myself to achieving this with each client, I think that is what keeps them coming back. New clients realize quickly they’re going to have a professional, stupefying facial, with great ambiance and impeccable service. We are serious about education, and are committed to keeping up with the ever changing industry.
5. Where have you run into challenges in your business?
My biggest challenge is finding balance. I’m easily depleted, and at times, I am guilty of taking on too many clients in a day. I working on setting limits on the amount of clients I see. Otherwise, I’ve discovered its difficult to have time for the other things in life I enjoy.
6. If you could give small businesses one piece of advice, what would it be?
One piece of advice is to push past customers expectations. Being attentive to your customer and really listening to their needs. When you’re able to meet theses objectives, you increase their loyalty.